CB News – When Advertising Improves the User Experience February 14, 2020 – Posted in: Mirriad (MIRI)

FranceTV Publicité has partnered with Mirriad #MIRI, a British Start-Up to offer a product placement offer via augmented reality. Julia Leadbeater, VP Commercial Development for Mirriad in Europe tells us how and why. What is Mirriad technology? Julia Leadbeater  : It is a patented artificial intelligence technology which, thanks to an augmented reality process allows producers and distributors to dynamically insert, in post production, brands and / or products in their content ( series, fictions…). This solution…

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