#ELEG Electric Guitar PLC – Loyalty App to Leverage Open Banking Data September 25, 2024 – Posted in: Electric Guitar Plc (ELEG)

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, is pleased to announce a significant development in its digital marketing and technology portfolio through a strategic collaboration between its primary operating subsidiary, 3radical Limited (“3radical”), its joint venture Marcomms.ai and financial technology innovator, Little Birdie. This partnership has resulted in the creation of a loyalty app that integrates Open Banking data, enhancing consumer engagement and providing personalised financial insights.…