New York Times – You See Pepsi, I See Coke: New Tricks for Product Placement December 23, 2019 – Posted in: Mirriad (MIRI)

You See Pepsi, I See Coke: New Tricks for Product Placement …The streaming services have data on viewers’ spending habits and brand preferences, and they’re looking into new ways to use it. First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during…

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