Netflix partnerships could become more attractive to marketers in a down economy, analysts predict December 30, 2019 – Posted in: Mirriad (MIRI)

Article by Megan Graham, CNBC. KEY POINTS A new report from Forrester Research predicts that marketers will double their spend on marketing partnerships with Netflix, like product placement and “other creative marketing integrations with brands.” This will come as marketers increasingly seek more natural and less intrusive ways to reach consumers, instead of bombarding them with traditional ads. Netflix steadfastly denies that it looks to paid product placement in shows as an important current or…

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