Mirriad #MIRI CEO Stephan Beringer discusses the group’s AI powered advertising technology and recent trading with Alan Green February 5, 2020 – Posted in: Mirriad (MIRI)

Mirriad #MIRI CEO Stephan Beringer discusses the group’s AI powered advertising technology and recent trading with Novus Communications CEO Alan Green. Mirriad’s innovative advertising solution reaches consumers watching content, offering something new to the film and TV industry. Newly appointed CEO, Stephan Beringer, talks to Alan Green about their position within the advertising space, and how machine learning technology can be utilised to improve advertising for both the company and the consumer.

Mirriad Advertising Plc #MIRI – Year End Trading Update, Trading in Line With July Guidance – Posted in: Mirriad (MIRI)

Mirriad Advertising plc (‘Mirriad’), the computer vision and AI platform company is updating the market on current trading. The Directors confirm that the new management team and business are successfully executing the plan and strategy shared with shareholders last year. Trading is in line with guidance given to the market in July 2019. 2019 revenues are subject to audit, but the Company expects them to be 2.74 times 2018 figures, with 2019 full year revenues…

Alan Green talks Open Orphan #ORPH, ECR Minerals #ECR, Destiny Pharma #DEST, Mirriad #MIRI & RA Intl #RAI on Vox Markets podcast January 21, 2020 – Posted in: Mirriad (MIRI), Open Orphan (ORPH)

Alan Green discusses Open Orphan #ORPH, ECR Minerals #ECR, Destiny Pharma #DEST, Mirriad #MIRI & RA International #RAI with Justin Waite on the Vox Markets podcast. Click on the image above.

Forbes – How AI Technology Will Change The Way We Treat Advertising In 2020 January 20, 2020 – Posted in: Mirriad (MIRI)

by Ivan Guzenko CEO and Co-Founder of SmartyAds Inc, seeing the bright future of ad tech in a transparent, fair and unbiased AI-driven environment. Breaking news: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us. We are wandering from screen to screen, place to place…

BBC News – Mirriad’s AI slips ads into empty spaces in online videos January 15, 2020 – Posted in: Mirriad (MIRI)

Software company Mirriad has developed a way for adverts to be “inserted” into films and television shows streamed online. It uses artificial intelligence techniques to recognise objects in a scene and spot slots where branded goods and posters can be added without looking out of place. The aim is to ultimately tailor the product placements to individual viewers’ interests. The London-based ad tech firm will show off its software at the CES tech expo in…

Alan Green discusses Mirriad #MIRI, i3 Energy #I3E, Polarean Imaging #POLX and Fair Oaks Income #FAIR on Vox Markets podcast January 13, 2020 – Posted in: Blog, Mirriad (MIRI), Open Orphan (ORPH)

Alan Green and Justin Waite discusses Mirriad #MIRI, i3 Energy #I3E, Polarean Imaging #POLX & Fair Oaks Income #FAIR on the Vox Markets podcast. We also talk about: Open Orphan #ORPH & Vanguard’s FTSE U.K. Equity Income Index Fund – Accumulation.

Alan Green discusses Open Orphan #ORPH, Mirriad Advertising #MIRI and IXICO #IXI on Vox Markets podcast January 6, 2020 – Posted in: Blog, Mirriad (MIRI), Open Orphan (ORPH)

Alan Green discusses Open Orphan #ORPH, Mirriad Advertising #MIRI and IXICO #IXI with Justin Waite on the Vox Markets podcast.

Netflix partnerships could become more attractive to marketers in a down economy, analysts predict December 30, 2019 – Posted in: Mirriad (MIRI)

Article by Megan Graham, CNBC. KEY POINTS A new report from Forrester Research predicts that marketers will double their spend on marketing partnerships with Netflix, like product placement and “other creative marketing integrations with brands.” This will come as marketers increasingly seek more natural and less intrusive ways to reach consumers, instead of bombarding them with traditional ads. Netflix steadfastly denies that it looks to paid product placement in shows as an important current or…

New York Times – You See Pepsi, I See Coke: New Tricks for Product Placement December 23, 2019 – Posted in: Mirriad (MIRI)

You See Pepsi, I See Coke: New Tricks for Product Placement …The streaming services have data on viewers’ spending habits and brand preferences, and they’re looking into new ways to use it. First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during…

Mirriad (MIRI) Investor Newsletter – A Glimpse of the Future December 19, 2019 – Posted in: Mirriad (MIRI)

Welcome to our first Investor Newsletter. Going forward we will aim to give you regular additional insight into developments at Mirriad and a glimpse of our exciting future plans. In March we embarked on a transformative strategy reset, setting incredible pace for the rest of the year. This new approach to growth is balanced by a synchronised demand and supply side strategy, alongside a vision for our technology that will further exploit Mirriad’s uniqueness to…