Mirriad #MIRI Market Update – Business well capitalised. Tencent resumes activity following virus disruption. In-video advertising study results. March 19, 2020 – Posted in: Mirriad (MIRI)

Mirriad Advertising plc (‘Mirriad’), the computer vision and AI platform company is updating the market on current business performance. Mirriad continues to make good progress in its key partnership with Tencent Video (“Tencent”) in China. As previously announced to the market, Mirriad has a guaranteed revenue arrangement with Tencent covering the two years ending 31stMarch 2021. Following initial disruption caused by the sudden impact of the coronavirus in China, Tencent has resumed activity with Mirriad,…

Mirriad Advertising #MIRI – Corporate broker appointment March 5, 2020 – Posted in: Mirriad (MIRI)

Mirriad Advertising plc (‘Mirriad’), the computer vision and AI platform company, today announces that it has appointed Canaccord Genuity as its nominated advisor and corporate broker. The appointment follows a competitive process that was initiated in 2019 where participants were taken through Mirriad’s vision, growth strategy and business and technology roadmap. Stephan Beringer, CEO of Mirriad, said: “The appointment of a new corporate broker is a further step in our strategy of developing a game…

Mirriad #MIRI – Technology Showcase Event Video February 26, 2020 – Posted in: Mirriad (MIRI)

Mirriad #MIRI – Technology Showcase Event Video – We’re hugely proud of our technology, and we were delighted to have the chance to show it off to investors and analysts at our showcase event in London.

CB News – When Advertising Improves the User Experience February 14, 2020 – Posted in: Mirriad (MIRI)

FranceTV Publicité has partnered with Mirriad #MIRI, a British Start-Up to offer a product placement offer via augmented reality. Julia Leadbeater, VP Commercial Development for Mirriad in Europe tells us how and why. What is Mirriad technology? Julia Leadbeater : It is a patented artificial intelligence technology which, thanks to an augmented reality process allows producers and distributors to dynamically insert, in post production, brands and / or products in their content ( series, fictions…). This solution…

Mirriad #MIRI CEO Stephan Beringer discusses the group’s AI powered advertising technology and recent trading with Alan Green February 5, 2020 – Posted in: Mirriad (MIRI)

Mirriad #MIRI CEO Stephan Beringer discusses the group’s AI powered advertising technology and recent trading with Novus Communications CEO Alan Green. Mirriad’s innovative advertising solution reaches consumers watching content, offering something new to the film and TV industry. Newly appointed CEO, Stephan Beringer, talks to Alan Green about their position within the advertising space, and how machine learning technology can be utilised to improve advertising for both the company and the consumer.

Mirriad Advertising Plc #MIRI – Year End Trading Update, Trading in Line With July Guidance – Posted in: Mirriad (MIRI)

Mirriad Advertising plc (‘Mirriad’), the computer vision and AI platform company is updating the market on current trading. The Directors confirm that the new management team and business are successfully executing the plan and strategy shared with shareholders last year. Trading is in line with guidance given to the market in July 2019. 2019 revenues are subject to audit, but the Company expects them to be 2.74 times 2018 figures, with 2019 full year revenues…

Netflix partnerships could become more attractive to marketers in a down economy, analysts predict December 30, 2019 – Posted in: Mirriad (MIRI)

Article by Megan Graham, CNBC. KEY POINTS A new report from Forrester Research predicts that marketers will double their spend on marketing partnerships with Netflix, like product placement and “other creative marketing integrations with brands.” This will come as marketers increasingly seek more natural and less intrusive ways to reach consumers, instead of bombarding them with traditional ads. Netflix steadfastly denies that it looks to paid product placement in shows as an important current or…

New York Times – You See Pepsi, I See Coke: New Tricks for Product Placement December 23, 2019 – Posted in: Mirriad (MIRI)

You See Pepsi, I See Coke: New Tricks for Product Placement …The streaming services have data on viewers’ spending habits and brand preferences, and they’re looking into new ways to use it. First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during…

Mirriad (MIRI) Investor Newsletter – A Glimpse of the Future December 19, 2019 – Posted in: Mirriad (MIRI)

Welcome to our first Investor Newsletter. Going forward we will aim to give you regular additional insight into developments at Mirriad and a glimpse of our exciting future plans. In March we embarked on a transformative strategy reset, setting incredible pace for the rest of the year. This new approach to growth is balanced by a synchronised demand and supply side strategy, alongside a vision for our technology that will further exploit Mirriad’s uniqueness to…

Mirriad Plc (MIRI) lines up technology showcase event in London to kick off 2020 December 17, 2019 – Posted in: Mirriad (MIRI)

Mirriad Plc, the computer vision and AI platform company, today announces it will be holding a technology showcase event in central London. The presentation will take place on Thursday 16 January, between 9am and midday and will give attendees the chance to see Mirriad’s game-changing technology in action. Those who wish to attend can email investorrelations@mirriad.com to register interest. Places will be limited, and the event will be held at The Soho Hotel, 4 Richmond Mews, Soho,…